Privacy Policy

Last updated: February 2025

1. Introduction

Thread ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our marketing analytics platform.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Service.

2. Information We Collect

2.1 Personal Information

We collect personal information that you voluntarily provide when registering for the Service, including:

  • Name and email address
  • Company name and job title
  • Billing information and payment details
  • Profile information and preferences

2.2 Platform Data

When you connect your advertising platform accounts, we access and store:

  • Campaign performance metrics (impressions, clicks, conversions, spend)
  • Ad account and campaign identifiers
  • Historical performance data
  • OAuth tokens for secure API access (encrypted)

2.3 Automatically Collected Information

When you access the Service, we automatically collect:

  • Device information (browser type, operating system)
  • IP address and approximate location
  • Usage data (pages visited, features used, time spent)
  • Cookies and similar tracking technologies

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve the Service
  • Process transactions and send related information
  • Send technical notices, updates, and support messages
  • Respond to your comments, questions, and requests
  • Monitor and analyse usage patterns and trends
  • Detect, prevent, and address technical issues or fraud
  • Personalise and improve your experience
  • Comply with legal obligations

4. Data Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We may share information with third-party vendors who provide services such as hosting, payment processing, analytics, and customer support.

4.2 Legal Requirements

We may disclose information if required by law, regulation, legal process, or governmental request.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Security

We implement appropriate technical and organisational security measures to protect your information:

  • Encryption for data in transit and at rest
  • Access controls and authentication requirements
  • Secure storage of OAuth tokens and credentials

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you the Service. We will retain and use your information as necessary to:

  • Comply with our legal obligations
  • Resolve disputes
  • Enforce our agreements
  • Maintain business records

Upon account deletion, we will delete or anonymise your data within 30 days, except where retention is required by law.

7. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Portability: Request a copy of your data in a machine-readable format
  • Restriction: Request restriction of processing in certain circumstances
  • Objection: Object to processing based on legitimate interests
  • Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at privacy@thread.com.

8. Cookies and Tracking

We use cookies and similar tracking technologies to collect information and improve the Service. Types of cookies we use:

  • Essential Cookies: Required for the Service to function properly
  • Analytics Cookies: Help us understand how visitors interact with the Service
  • Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Service.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable law.

10. Children's Privacy

The Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete that information.

11. Third-Party Links

The Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policies of any third-party services you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

13. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

14. Australian Privacy Act

If you are an Australian resident, you have additional rights under the Privacy Act 1988 (Cth). If you believe we have breached the Australian Privacy Principles, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).